Child Safety...Never a Bad Thing
I have a subscription to a TRU (that's ToysRUs) newsletter, cause...well, it's mainly because I dig on toys for me, but I also like to keep up with what's hot with the kids, you know.
Anyway, got a letter about Child Safety thought I would pass along.
August 11, 2009
A Message from Gerald L. Storch,
Chairman and CEO, Toys"R"Us, Inc.
Dear Valued Guest,
Each day in our stores, we help parents who are making preparations for welcoming a new baby into their home. Items like cribs, bottles, strollers and car seats top their wish lists, but safety products to baby-proof the home often can be overlooked. A recent study conducted by the Home Safety Council found that 95% of parents took measures to baby-proof their homes, but an alarming 50% waited until their child was already crawling, putting these little ones at risk to dangers around the house.
When we learned that unintentional home injuries result in nearly 21 million medical visits every year - and that young children are at the greatest risk of injury - we knew we wanted to help raise awareness of this important issue. In doing so, I am pleased to share with you that we have partnered with the Home Safety Council, the only national nonprofit organization solely dedicated to making homes safer across the United States. This partnership pairs safety expertise with baby product knowledge and is designed to encourage parents to make baby-proofing their homes an important part of planning for a new baby.
In conjunction with this partnership, expanded Safety shops have been introduced in Babies"R"Us stores nationwide. These shops put safety front and center and provide parents with guidance for a room-by-room approach to baby-proofing the home. In addition, tips for keeping little ones safe in the home are available on our dedicated Safety website, Toysrus.com/Safety, and in a complimentary brochure at Babies"R"Us stores nationwide. The tips provide parents with an easy-to-reference checklist when preparing their home for baby's arrival.
We know the trust you place in our company to ensure we are doing everything possible to keep children out of harm's way. This includes offering products and resources in our Babies"R"Us and Toys"R"Us stores that help parents and caregivers create a safe environment for babies and kids. Nothing is more important than the safety of children, and for the "R"Us family, it remains our highest priority.
Gerald L. Storch
Chairman and CEO
Sounds good to me. I need more safety stuff anyway. Now...how do we get TRU to start factoring some special needs stuff into their stores at better prices than what you have to pay going through the Internet? That's the real question.
Well, that and can ALL ToysRUs stores be in the same lot as a Hooters?